The Angry Smile

Fashion film for "The Angry Smile" collection.

Project card

Year: 2020

Production duration: 6 weeks


Producer, Location manager, Lighting technician.

Production type:

Fashion Film

The assignment was to create a fashion film for a up and coming designer showcasing her latest collection named “The Angry Smile”. We were tasked to make one main film and several different versions for Social Media, adapted to the specific platforms.
We wanted to show the clothing while also conveying the designer’s thoughts behind the collection. As a result of this, we set out to create films that would convey the feeling of passive aggressive behavior in our society, where many wears the angry smile.

Utilizing the swipe feature for posts on Instagram the user has to swipe in order to watch the whole video.

The 22 second Instagram post version.