The Angry Smile

Fashion film for "The Angry Smile" collection.

Project duration:
6 weeks
Producer, Location manager, Lighting technician
Fashion Film

An artistic vision to visualize the fashion collection

The assignment was to create a fashion film for a up and coming designer showcasing her latest collection named “The Angry Smile”. We were tasked to make one main film and several different versions for Social Media, adapted to the specific platforms.

We wanted to show the clothing while also conveying the designer’s thoughts behind the collection. As a result of this, we set out to create films that would convey the feeling of passive aggressive behavior in our society, where many wears the angry smile.